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Case studies · Catalog and price list

Prices and services live in one place: change them once and every page updates. The same price list goes to social media and messengers with no retyping.

Tags:Catalog and price list2
The channel’s pinned menu: the salon’s cover, a description, and booking buttons

A website inside Telegram: 22 pages became 22 screens in a channel

A person reads the channel, sees a treatment, wants to know the price, and leaves for the browser. Not everyone comes back. Here the salon’s whole website is laid out inside the channel: a main menu, five areas, sixteen articles with the full price list and answers to questions. An example of what can be done with any service website.

The whole price list sits inside the channel: there is no longer any need to leave for the browser to get a price.

Highlight covers of two accounts: one style, different sets of services

Instagram for two salons: everything from the website in 167 slides

Two salons of one brand have websites with everything on them: prices, services, prep rules. None of that was on Instagram. I sorted the information into nine Instagram highlights in each account: 167 slides built from the same files as the website. Nothing was drawn or retyped.

Everything from the website is in Instagram highlights: the prices match line by line, and nothing had to be drawn.

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