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Case studies · SEO

So that people searching for your service find your site. Numbers come with a source and a period; where it is too early to measure, it says so.

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First screen of the new website on a computer, with the restaurant’s name, a quote, the booking and menu buttons, and a photo with a lantern

Italian restaurant website on Koh Samui: a text menu, its own version for computers, four languages

The restaurant had a website that was a single heavy file, with the menu in three pictures. I rebuilt it with the same text and photos: the menu is typed as text, computers get their own version, there are four languages, and the booking form takes from one to eight guests.

When the site opens, a phone downloads 0.3 MB instead of 6.4, and the menu is readable without zooming.

First screen of the new website of the salon on Koh Samui

Salon website on Koh Samui: a move off a website builder, and not a single price was lost

A beauty salon on the island of Koh Samui ran on a website builder. I moved the site to a new engine: the whole price list moved and is now verified by an automatic check before every publication, so a wrong price will not make it onto the site. The salon’s old name will not return to the pages either: that is checked automatically.

The whole price list moved off the website builder, and a wrong price will no longer make it onto the site.

Home page of the new website

Website for a beauty center in Da Nang: 5.75 times as many messenger clicks

A beauty center with device-based aesthetic treatments in Vietnam ran on a website builder: it was barely found in search, and those who did visit rarely messaged the center. I built a new website: 14 pages for specific searches, prices from a single source with an automatic check, and a “message” button on every page.

  • Messenger clicks8 → 46
  • Share of visits with a click2.5% → 8.8%
  • Visits from search30 → 256

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