Case studies · Readable by AI assistants
Customers ask an AI assistant for advice, not just a search engine. For it to name your services and prices, the page must be built so an assistant can read it.
Tags:Readable by AI assistants4
Italian restaurant website on Koh Samui: a text menu, its own version for computers, four languages
The restaurant had a website that was a single heavy file, with the menu in three pictures. I rebuilt it with the same text and photos: the menu is typed as text, computers get their own version, there are four languages, and the booking form takes from one to eight guests.
When the site opens, a phone downloads 0.3 MB instead of 6.4, and the menu is readable without zooming.
Psychologist website: the quiz brings the specialist a complete request instead of an empty “hello”
A private practice: online and in person on the island. Clients come by referral, and the page’s work starts after a person already has the link. A three-question quiz turns their request into ready-to-send text for a messenger, and a separate check guards the address for in-person sessions: it looks for it on the pages with every edit.
Instead of an empty “hello,” the specialist gets a complete request: what the person came with and when they would like to start.
Salon website on Koh Samui: a move off a website builder, and not a single price was lost
A beauty salon on the island of Koh Samui ran on a website builder. I moved the site to a new engine: the whole price list moved and is now verified by an automatic check before every publication, so a wrong price will not make it onto the site. The salon’s old name will not return to the pages either: that is checked automatically.
The whole price list moved off the website builder, and a wrong price will no longer make it onto the site.
Website for a beauty center in Da Nang: 5.75 times as many messenger clicks
A beauty center with device-based aesthetic treatments in Vietnam ran on a website builder: it was barely found in search, and those who did visit rarely messaged the center. I built a new website: 14 pages for specific searches, prices from a single source with an automatic check, and a “message” button on every page.
- Messenger clicks8 → 46
- Share of visits with a click2.5% → 8.8%
- Visits from search30 → 256
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